Press Release

eDiets Enhances E-Commerce Search

Quinn Interactive integrates advanced guided commerce search features to help eDiets increase sales conversion rates

San Francisco, CA - April 22, 2005:

eDiets Inc. (NASDAQ: DIET), the premier online diet, fitness, and healthy living destination, re-launched its website with enhanced e-commerce search functions to more effectively guide online visitors to the products and information they seek. eDiets used search technology supplied by Atomz (a division of WebSideStory, Inc.). Quinn Interactive adapted and integrated the new tools into the eDiets website.

eDiets’ new online store uses Atomz’s Guided Commerce Search, featuring facets to complement a traditional online search. Facets are dynamic filters that allow users to limit their search result set by category such as price range or size. Also, facets never return an empty result set. For example, the search keyword “fitness books” shows 70 hits on eDiets’ e-commerce site. Most traditional search tools would leave the user to sift through all 70 results on their own. With eDiets’ site, however, users can choose the “Exercise Balls” facet at the top of the results page to narrow the result set to a manageable eight books about exercise balls.

Quinn Interactive CEO Phil Quinn describes Guided Commerce as “an intuitive way to shop online.” He continues, “This innovation is going to change the way people expect to search for products online.” Usability expert Fred Condo, also of Quinn Interactive, concurs. “Facets are a real advance in e-commerce usability,” said Condo. “They make customer choices highly visible, and enable customers to rapidly find what they’re looking for.”

A better user experience has yielded improved conversion rates for online merchants who use Guided Commerce. “They ought to see a substantial increase in customer conversion rate, if eDiets’ experience with the Guided Commerce search is anything like that of other sites that use it,” notes Quinn.

As part of Guided Commerce Search, eDiets also implemented Atomz’s Promote technology, which displays focused messaging to visitors. For example, a search for “Atkins Diet” triggers a promotional message about Atkins above the search results. “The Promote tool is often implemented alongside Guided Commerce,” says Quinn. “Marketing departments love this tool because it gives them a way to reach potential customers at the very point where they’re formulating a purchase decision.”

For further information contact:
Quinn Interactive, Inc.
512 Second Street
Second Floor
San Francisco, CA 94108
Phone: (415) 296-9000
Website: www.quinn.com
Email: info@quinn.com