Industry News Item

Web Site Analytics for Marketing and Site Managers Meetup

Wednesday, January 31, 2007, 6:30 PM
Murphy's Pub
217 Kearny Street
San Francisco , CA 94108
(415) 693-9588

Description

Learn how marketing professionals and web site managers can effectively incorporate critical analytics options into marketing research and implementation. Claire McClure presents a case study of her successes at Barclays Global Investors. Phil Quinn considers several available solutions that will focus your knowledge of who is using your website and what you can gain by understanding their use patterns.

6:30pm to 9:00pm. There will be two short presentations with each followed by discussion, comments and sharing participant experiences with site analytics. There will be hosted light food and non-alcohol beverages. No host bar for alcoholic beverages.

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