Case Study

BirdLife International

Design, Content Management Systems, Advanced Search Implementation, E-Mail News Alerts, Image Management System

Quinn Interactive led the design and implementation of BirdLife International's powerful new website, turning a highly complex and outmoded site into a gracefully functional organization flagship and a potent research tool for the environmental community.

The Client

BirdLife International is an umbrella organization for groups around the world dedicated to preserving endangered bird species and protecting the environments that sustain them. The sharing of information from member organizations is a major component of this mission, and the organization's website, www.birdlife.org, is a crucial tool.

The Challenge

BirdLife had clearly outgrown their initial website. They needed a site that could handle an increased volume and sophistication of content and provide a vastly improved user experience.

BirdLife turned to Quinn Interactive to provide a comprehensive web-design strategy that incorporated a new look, a more user-friendly organization, and an underlying technological foundation that would efficiently handle the site's current requirements and be readily adaptable to evolving needs far into the future.

The Solutions

Visual Design

Quinn Interactive created a fresh visual design clearly enhancing the existing BirdLife brand and underscoring BirdLife's status as the international authority on bird conservation.

Information Architecture

We built advanced, efficient navigation elements into the BirdLife site, so users always know exactly where they are on the site and how to get where they want to go. Logical, automated cross-linking helps users find related information faster.

Content Management

Using the advanced CMS tool Atomz Publish and Search, we provided BirdLife a sturdy, flexible content management system greatly improving the organization's ability to add content to their site—quickly and easily.

The site's carefully tuned search engine is swift, efficient and comprehensive, and is also used to produce automatically populated "See Also" lists that appear throughout the site.

Custom Applications

We put our expertise to work providing BirdLife with a powerful suite of custom features.

We built a power Image Management System into the site, allowing BirdLife to efficiently utilize their huge photo repository. The system tracks photo credits and usage rights, provides default captions, and automatically resizes images as thumbnails.

We also provided an advanced News Alerts capability that lets users sign up for automatic email news releases.

The Results

BirdLife International now has a fully manageable website. With its more streamlined organization, far richer scope and informational depth, enhanced usability and engaging design, the BirdLife website experiences much greater traffic, yet uses much less bandwidth per page view.

In addition, www.birdlife.org is now much simpler to use, offering quick access to a truly meaningful and dynamic library of information about endangered bird species, their habitats, and the ongoing efforts to save them, provided by environmentalists "on the ground" all over the world.