Case Study

Bill Main & Associates (Trade Secrets)

Web Design, Membership Access and Tracking Systems, Interactive Features

Quinn Interactive designed a popular food service industry website for Bill Main & Associates, incorporating an array of useful and user-friendly interactive features, and for five years has helped to create a weekly "Tip of the Week" publication for the site.

The Client

Bill Main & Associates is the premier provider of education, training, management and business development resources and strategies to members of the food service industry, including manufactures, distributors and restaurant operators—whatever it takes to help food service professionals improve their businesses.

The Project

Trade Secrets is an award-winning, subscription-based food service industry website maintained by Bill Main & Associates. Through the site, the company publishes a "Trade Secret of the Week" offering business tips for restaurant managers and owners and other industry professionals. These articles are read by site visitors and are exported, as well, to a variety of food service industry websites through licensed linking rights.

The publication of the "Trade Secret of the Week" is accomplished through a collaboration between Bill Main & Associates and Quinn Interactive. In addition, Quinn Interactive designed the Trade Secrets website itself, developing and implementing a series of custom site management systems to enhance site functionality

Solutions

Quinn Interactive has been working with Bill Main & Associates since first designing their Trade Secrets website in the Spring of 1999. We have also developed a variety of custom site management applications. Because we designed the site to be fully scalable, new features and functions can be added with relative ease.

Each week, Quinn Interactive designs a new article with title graphics for the "Trade Secret of the Week," and updates the site's home page. We often create interactive tools and features for these weekly articles, including downloadable forms and templates, quizzes and surveys, reader response forms and custom calculators to help restaurateurs understand business formulas such as staff turnover ratio. Since 1999, we've designed over 250 story title illustrations for the Weekly Tips.

We've designed a custom site-membership, and user access system that allows non-members access to the "Trade Secret of the Week" and provides members with added functionality and features. This system includes a user tracking component.

Results

The Bill Main & Associates website is a popular food service industry online destination and a recognized source for practical business information. The site serves as a potent marketing vehicle for Bill Main & Associates, enhancing the companies status as an industry-leading consultant and business strategy provider. Through Quinn Interactive design and technology contributions, the site has consistently maintained its fresh, enjoyable, interactive quality. The membership management and tracking software helps keep the site easily administered.